Ziebart International Corp. has launched its first national branding campaign in over two decades. The initiative works to reintroduce Ziebart to the public with the message “Ziebart: Your Vehicle’s Best Defense” and with its first company mascot, a knight in shining armor who “stands ready to protect and defend vehicles across the country.”
Ziebart’s campaign is airing via streaming, YouTube advertising, digital display ads and Google Discovery.
This comes as Ziebart celebrates its 65th anniversary.
