Yokohama Tire Corp. (Santa Ana, CA) now offers a free tool to help its dealers and distributors publish pre-approved social media content, as well as monitor and respond to online reviews. The app, called Rallio, provides users with content from Yokohama (along with other content) that can be syndicated automatically to their social media outlets or be manually approved prior to posting.

The Rallio dashboard also offers a reputation management system that gives dealers the ability to monitor and respond to all of their online reviews from one location.