Marcelo Gomez has a new role at Driven Brands Holdings: vice president of sales and operations for DrivenAdvantage.
DrivenAdvantage is an e-commerce platform for automotive repair shops designed to save time, cut costs and increase operational efficiency. The business-to-business marketplace connects Driven Brands’ 5,000-plus corporate locations, shop owners, franchises and affiliates — as well as more than 190,000 independent repair and collision shops across the United States — with more than 120,000 products from third-party suppliers.
Gomez had been the vice president of sales and marketing for the Automotive Training Institute (ATI), which is a wholly owned subsidiary of Driven Brands.
This follows closely on the heels of Craig Montgomery’s appointment as the president of DrivenAdvantage. Montgomery had been the president of ATI since 2023.
