Valvoline’s global products business on Feb. 20 kicked off its fourth annual Mechanics Month campaign to celebrate the impact of mechanics around the world.
In March, the month-long initiative will highlight the contribution of mechanics in more than 60 countries. The effort will celebrate mechanics as knowledgeable professionals who are critical to keeping engines running and people moving. The campaign will include social media elements, giveaways, paid advertising and individual, market-specific events.