Uni-Select Inc. (Boucherville, Quebec) has named Isabelle Lafreniere to the position of manager, marketing communications and content. Lafraniere previously was with Sobeys Inc., which is touted as Canada’s second largest food retailer.
Lafraniere started at Uni-Select on Sept. 9, said Martin Lessard, vice president of marketing and digital strategy, to whom Lafreniere is reporting. “She will lead our various marketing communications and content development initiatives for our Bumper to Bumper brand and our installer banner program,” Lessard said. “As with most companies in the industry, digital is a key component of our efforts, and Isabelle’s experience coming from one of Canada’s largest food retailers will definitely help us in this direction.”