Tireweb Marketing, a software development firm specializing in the tire and wheel industry in North America, is incorporating Openbay’s interactive, AI-powered virtual service advisor, Otis, into its Ezytire technology for tire e-commerce websites.

Tireweb’s Ezytire websites include BJ’s Wholesale Club, Tire Outlet, OneClickTires, Express Oil Change & Tire Engineers and Chabill’s Tire & Auto Service.

Customers can use Otis to search for tires or book an appointment using AI technology and natural language processing. Otis can deliver a more personalized online experience that’s attractive to modern consumers, according to Openbay.

“The automotive service industry has been historically slow to adopt cutting-edge technologies involved with online customer engagement,” Openbay Founder and CEO Rob Infantino said. “This new partnership aims to help speed up adoption of newer technology to deliver an accurate, more human and personalized experience when inquiring about automotive services.”