TireTutor, a shop management system provider to the tire industry, has acquired ImprezzAI, an artificial intelligence (AI) marketing startup whose technology is designed to optimize paid media campaigns for TireTutor’s dealer network.
CarGurus veterans Ivan Ceraj and Dave Galvin founded ImprezzAI in 2023 with operating executive Ben Schlesinger.
“We set out to build innovative tools to make digital advertising more efficient and effective for midsize to large advertisers,” Galvin said. “We’re excited that TireTutor felt our models delivered so much strategic value that they wanted to bring our product inside their walls.”
Ceraj has joined TireTutor’s leadership team as head of platform.
Jason Abrahams, founder and CEO of TireTutor (who also has worked for CarGurus), called the acquisition of ImprezzAI an exciting step in TireTutor’s evolution.
“Ivan and the ImprezzAI team bring invaluable expertise in machine learning and artificial intelligence, which will be instrumental in further enhancing our platform and delivering even greater ROI for our dealer partners,” Abrahams said.
ImprezzAI founding engineer Sergey Andreev, who spent five years working alongside Abrahams at CarGurus, also has joined TireTutor, bringing expertise in online marketplaces, the automotive industry and AI.