Having received clearance from all required regulatory authorities, TireHub LLC — the new passenger- and light-truck tire distribution joint venture between the Goodyear Tire & Rubber Co. and Bridgestone America — began serving customers this month. TireHub provides U.S. tire dealers and retailers with a variety of tires from both tire companies, with an emphasis on larger-rim diameter premium tires.

The joint venture combines Goodyear’s company-owned wholesale distribution network with Bridgestone-owned Tire Wholesale Warehouse (TWW). According to the tiremakers, TireHub has the scale to reach the vast majority of retail locations in the United States daily. And, the companies state, TireHub will complement both tiremakers’ networks of existing third-party distributors.