A new partnership between Tiremetrix LLC and Blue Note Marketing Services will focus on website content development and SEO services for the core Tiremetrix product, Tire Registration Plus.

“Dealers are now required by law to perform electronic tire registration for every tire they sell — new and used,” Tiremetrix President Joe Donehue said. “Our mission is to add more value for dealers through easy-to-use and innovative software products. This partnership will enhance our ability to reach the market online and expand our message.”

Blue Note will create online content centered on tire safety. The initial goal of the partnership is to enhance the Tire Registration Plus website by adding a Resource Center and a Tire Industry Registration Center that can be leveraged by tire dealers and consumers.