Lauren Beaulieu has joined Tire Rack as senior vice president of marketing. Beaulieu comes to the company from Advance Auto Parts, where she most recently was vice president of marketing. Her background also includes time as the director of marketing for Autopart International.
“Tire Rack has built an incredible reputation around unbiased expertise, a genuine passion for the automotive enthusiast and a commitment to helping customers make confident decisions,” Beaulieu commented. “I’m grateful for the opportunity to join this talented team and proud to join the broader Discount Tire family. Excited for what’s ahead as we build on a strong legacy and continue finding new ways to serve and connect with our customers.”