The Tire Pros independent tire dealers network, a subsidiary of American Tire Distributors (ATD), is rolling out a new marketing campaign this summer designed to highlight its “hassle-free approach to automotive care.” The omni-channel initiative is customizable for use in dealers’ local markets, as well as in regional and national campaigns.
The campaign features an array of creative assets, anchored by a TV commercial designed to harken back to simpler times with kids on tricycles, bikes and skateboards. “Your first set of wheels didn’t come with complications, or strings, or hassles,” a voiceover reads. “It can be that way again.”
There also are streaming radio spots, as well as print, social and digital ads. The spots end with the campaign’s tagline: “Hassle Free. Guaranteed.”