Tire Kingdom Service Centers has opened its newest store in West Palm Beach, FL, the first to feature the company’s “shop of the future” concept.

The concept is based on comments from focus groups, customer surveys and other feedback, according to Erik Olsen, president and CEO of TBC Corp., Tire Kingdom’s parent company.

Changes include a business area, digital feature wall, children’s tablets with games, enhanced concession area, large open view to the back shop, upgraded broadband connectivity and digital inspection equipment.

Based in Palm Beach Gardens, the chain of automotive and tire service centers has nearly 190 locations in Florida.