The Tire Industry Association (TIA) has added a new “Intro to Automotive Tire Service” (ATS) program to its online university. The program is designed for industry professionals who do not service tires but need introductory training into the tools, procedures, and guidelines necessary for servicing passenger and light-truck tire and wheel assemblies. “Intro to ATS” is composed of the following modules …
• Passenger & Light-Truck Tires
• Passenger & Light-Truck Rims, Wheels & Hubs
• Passenger & Light-Truck Tire Service
• TPMS
• Sales

“We’ve noticed an educational gap in the industry where promises made at the sales counter cannot be fulfilled in the shop,” said Kevin Rohlwing, TIA’s senior vice president of training. “’Intro to ATS’ bridges that gap so sales and office personnel have the same foundational training as technicians, which ultimately will result in better customer service and increased productivity.”

“Intro to ATS” is only available for TIA members via the association’s online university for $50 a year per location with an unlimited subscription. Licensing agreements are available for companies with their own online learning platforms.

TIA also has added a new “Intro to Commercial Tire Service” (CTS) program to its online university. Similar to “Intro to ATS,” the CTS program is designed for industry professionals who do not service tires but need introductory training into the tools, procedures, and guidelines needed to service medium truck, earthmover, farm and industrial tire and wheel assemblies.

“Intro to CTS” also is available only through TIA’s online university. It is composed of the following modules …
• Truck Tires
• Single- & Multi-Piece Rims
• Truck Tire Service
• Off-Road Tires
• Off-Road Wheels & Rims
• Off-Road Service.