Thoma Bravo, a private equity firm focused on the software and technology-enabled services sectors, is acquiring J.D. Power. The transaction is expected to close by the end of the year, subject to customary closing conditions.

Thoma Bravo plans to partner with J.D. Power’s existing team in the ongoing expansion of the company, with a focus on the continued development of enhanced industry insights, advanced analytics and new offerings. As part of the transaction, J.D. Power’s existing management team and employee owners will be rolling over their ownership interest in the company, according to an announcement from the companies.

“We are thrilled to partner with Thoma Bravo, a firm that clearly understands our space and is well-positioned to help us develop new growth opportunities and continue on our current path of rapid expansion,” J.D. Power President and CEO Dave Habiger said.

This deal will mark Thoma Bravo’s second investment in an auto-related company. It also owns the Autodata Solutions Group, a provider of software, technology and marketing solutions to the automotive industry. The company acquired Autodata from KKR & Co.’s Internet Brands business in May.

Thoma Bravo bought J.D. Power from the London-based XIO Group, which acquired the Costa Mesa, CA-based company in 2016.

“We saw J.D. Power as an iconic brand with strong upside potential and have been greatly impressed with the management team’s accelerating the digitization of the platform, including the successful implementation of AI initiatives and introduction of innovative analytics products,” XIO spokesman Joseph Pacini said. “As we exit our investment, we wish them every success in the years ahead.”

Representatives from J.D. Power and Thoma Bravo declined to provide financial or other details on the transaction, including how it might affect Autodata.