TBC Corp. has promoted Geoff Doster to president and COO for TBC Brands and TBC International. In this role, Doster oversees all TBC Brands and TBC International sales initiatives, including customer service, commercial tire sales, equipment and non-tire sales, and operations.
Doster came to TBC from Michelin in 2003 as a warehouse manager. Since joining TBC, he has taken on various roles, including director of marketing for TBC’s distribution arm as well as senior vice president of sales for TBC Brands.
TBC Brands is billed as the largest marketer of private-brand tires in North America, while TBC International is focused on distribution in markets outside North America.