Sullivan Tire & Auto Service has announced a partnership with Boston Red Sox manager Alex Cora. The initial agreement is for two years, and includes TV commercials and personal appearances.

Sullivan Tire is a longtime advertiser on Boston sports broadcasts, and has had agreements with many sports figures over the years, including Dustin Pedroia, Dennis Eckersley and Terry Francona of the Red Sox, as well as people affiliated with the Boston Bruins and New England Patriots.

Headquartered in Norwell, MA, Sullivan Tire & Auto Service has 71 retail locations, 15 commercial truck centers, 13 wholesale facilities, three tire retread facilities, two LiftWorks facilities and two distribution centers. It does business in Massachusetts, New Hampshire, Rhode Island, Connecticut and Maine.