SimpleTire has added Mike Ferguson as its vice president of sales. Ferguson is tasked with leading the company’s business development team, which works to help retailers and automotive industry partners grow their share of the consumer tire market.
Ferguson has 20 years of experience in the tire business. He has spent the last nine years with Sears Auto Centers in a variety of leadership roles, including district manager, regional vice president, tire division leader and, most recently, director of commercial sales and operations. His background also includes time with TBC Corp. and Conrad’s Total Car Care.