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Siggi Tigges Starts New Sales Agency, Announces Charter Client

Siegfried “Siggi” Tigges — a career employee of Hella KGaA Hueck & Co. in Germany and Hella Automotive Sales in Peachtree City, GA — has formed his own sales organization and consultancy called S.A.T. Sales & Consulting LLC.

Tigges spent over 40 years with the Hella organization in a variety of marketing and sales roles, and was part of the management team at Hella Automotive Sales for the past 28 years.

S.A.T. Sales & Consulting — which will be serving clients in the automotive, heavy duty, mining and industrial markets — will begin by representing Speed Autoteile in the North American market.

Speed Autoteile is an independent, family-owned and -operated exporter of import parts and accessories. Since 1999, the German company has served WDs, retailers, jobbers, maintenance shops, and service specialists who work on German and European cars. Speed Autoteile provides more than a million genuine and OEM replacement parts for Audi, BMW, Mercedes-Benz, Opel, Porsche, Seat, Smart and VW vehicles, as well as U.S. Asian imports and heavy duty vehicles.

“The North American market is very important to our growth strategy, and we feel that Siggi is the ideal partner for us,” said Uwe Kuether, president of Speed Autoteile. “He knows our business and our products, and his proven track record in the market speaks for itself.”

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