Repair Shop Of Tomorrow, which provides coaching and marketing designed for shop owners, is partnering with Promotive, a full-service staffing agency specializing in the automotive repair sector.
Promotive’s mission is to simplify the task of recruiting by matching top-tier employees with industry-leading repair shops. The goal is to take the hassle out of staffing, allowing auto repair businesses to focus on what they do best.
Joelle Pollak and Lisa Coyle founded Promotive in 2023.
“Our purpose at Promotive extends beyond recruiting; it’s helping automotive professionals find opportunities at great shops,” Pollak, former director of sales and marketing for NAPA Auto Care, said. “When they are treated well and appreciated for the value that they provide, they are more likely to stay at that job longer, which increases retention. And, they will encourage others to consider careers in automotive, which helps solve our industry’s technician shortage.”
Pollak added that this focus, paired with Repair Shop of Tomorrow’s training initiatives, is a natural fit.
Jaron Kleber, director of sales and business development at Repair Shop of Tomorrow, stated that the team at Promotive is filling a gap that the entire industry struggles with: attracting and retaining employees.
“When we looked at partnering with a recruiting company, it became very clear that Promotive was the company we wanted to align with,” Kleber, a NAPA TRACS veteran, said. “Our companies’ goals and visions match up perfectly, and we are excited about bringing more value to our member base.”