Remaining Merchant’s Shops Being Rebranded As NTB

The management of TBC Corp. expects to complete the rebranding of its remaining Merchant’s Tire & Auto Service Center locations — 46 shops in Maryland and Virginia — to NTB Tire & Service Centers by the end of November. Once complete, NTB will have nearly 550 shops across 23 states.

Earlier this year, 39 Merchant’s shops in certain Virginia markets were converted. In 2016, TBC rebranded Merchant’s locations in North Carolina and South Carolina to NTB.

TBC purchased the Merchant’s brand, which got its start in 1943, back in 2003.

“With more than 75 years serving customers, there is no denying the strength of the Merchant’s brand; however, after careful evaluation, we have decided it is an appropriate time for us to operate these locations under NTB,” TBC president and CEO Erik Olsen said in an announcement dated Oct. 8. “The phased rebrand of Merchant’s locations to NTB over the past few years has yielded positive results and has been positively received by our associates and our customers. And, we are confident that this rebrand will have the same outcome.”