Point S Forges China Joint Venture

The global tire and auto care network Point S is entering the Chinese market with a local partner, Suremoov, whose 950 franchised outlets are joining the international Point S network. Suremoov, which has been around since 2004, specializes in body work and car care.

The joint venture is called Point S China. It will serve as an addition to Suremoov’s existing network, with a concept focused on quick repair service and tire sales. Management expects to add 1,000 Point S franchised centers in China within five years. Two pilot locations will be operational before the end of the year.

Point S bills itself as the world’s largest network of automotive and tire service centers under one banner, with 4,350 outlets across 37 countries.