People Watching 3/9/20

Pietro Berardi is now the CEO of Pirelli North America, with Marco Crola becoming chairman for the region. Berardi’s background includes time as the chief executive of Magneti Marelli Aftermarket Parts & Services.

Forte Universal de Mexico, a leading tire importer and distributor in Mexico, has announced Angel Zepeda Berrelleza as its new managing director. Up until Oct. 31, 2019, Zepeda was the commercial and operations director for TBC de Mexico. He had been with TBC for 28 years.

Gary Tatum has retired. Tatum was a sales development trainer for Myers Tire Supply’s distribution business. His background also includes time as a regional sales manager for the Patch Rubber Company and as a senior engineer with the Goodyear Tire & Rubber Company.