Openbay has launched an artificial intelligence (AI) and machine learning application called Otis to serve as a virtual automotive service advisor. The service is integrated into a business’ online presence and can book appointments, generate price estimates, and provide recall notices and other repair, service and business information.

“Today’s automotive service businesses remain unaligned with the buying behavior characteristics of younger Millennial and Generation Z consumers, who represent over 69 million drivers,” according to an Openbay announcement. “These generations expect an instantaneous, personalized connection to their service provider and access to services specific to their needs.”

Openbay Otis is now operating on automotive service websites and marketing program providers, such as Net Driven, TCS, MechanicNet and Kukui. It’s available by subscription.