NuBrakes Expanding On-Demand Service Into Houston, Chicago

NuBrakes, an Austin, TX-based on-demand brake repair service, has closed on $720,000 in seed funding to expand its brake services into new cities, starting with Houston this month and Chicago in mid-August. Gurtin Ventures, Capital Factory, Contrary Capital and others provided the capital .

NuBrakes began offering service in Dallas and Austin. The service comes to customers and is the next step from the team behind NuWash, an on-demand, app-driven car detailing service founded in 2016.

NuBrakes started out bringing on mechanics as contractors with the option to become an employee as the business grew. It’s now shifting toward hiring mechanics on as employees, spokesman Jake Lane said. The company has been using online job boards and LinkedIn to recruit.

For marketing, NuBrakes is using mostly digital channels (search and social media) and emphasizing discounts, convenience and an anti-upsell philosophy.

As far as expansion plans, the company plans to wait for its three Texas markets to mature before expanding to other cities in the state. And, eventually, after Chicago, the company plans to head to one of the coasts, Lane said.