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News Briefs 3/22/18

Brake Parts Inc. (BPI) received the “NAPA Service Award” at the annual NAPA Vendor Summit.

• MillerCAT, PFC Brakes and WHB America have joined ShowMeTheParts.

R.O. Writer, Alldata and Profitboost now connect directly to Transtar eSource, the exclusive online ordering system from Walton Hills, OH-based Transtar Industries.

• Motovicity Distribution now carries products from Clackamas, OR-based Radium Engineering.

• TDot Performance, a Canadian performance parts and accessories seller, has added products from GReddy, Remmen Brakes, Rough Country and SPL to its line.

• PFC brakes — in conjunction with ShowMeTheParts.com/Vertical Development — has officially launched a free parts-finder app.

• ExtremeTerrain.com (Paoli, PA) now carries the Deegan 38 line of Jeep parts and accessories from professional freestyle motocross rider Brian Deegan. The Deegan-branded aftermarket products are an ExtremeTerrain.com exclusive.

Fel-Pro Gaskets, now a brand of Federal-Mogul Motorparts, is celebrating its 100th anniversary. To mark the occasion, Federal-Mogul will host an industry and community open house July 21 at the Fel-Pro engineering, manufacturing and distribution complex in Skokie, IL.

Schaeffler has opened an office in San Jose, CA to establish its foothold in Silicon Valley. Philip George, director of region innovation for Schaeffler, leads the local team in fostering relationships with local disruptors, start-ups and potential technology partners.

• Turtle Wax is now the presenting sponsor of Jam in the Van, a solar-powered mobile recording studio and YouTube channel. In addition to supporting the unique music platform, Turtle Wax will share Jam in the Van sessions on a dedicated YouTube playlist as well as launching its own Spotify channel.

NGK Spark Plugs (U.S.A.) has announced an entitlement sponsorship of the NGK Spark Plugs NHRA Four-Wide Nationals taking place April 27-29 at zMAX Dragway at Charlotte Motor Speedway. The multi-year agreement gives NGK Spark Plugs top billing for the NHRA Mello Yello Drag Racing Series’ original four-wide event.

Wix Filters has renewed its partnership with the Performance Racing Network (PRN) through sponsorship of its grassroots radio show At the Track. Host Lenny Batycki will feature Wix and the Team Wix program in his weekly broadcasts featuring dirt track, short track, legends and kart news. And, Batycki will act as a brand ambassador during his travels and at-track reporting.

Hyper Racing (Lewisberry, PA) now offers the complete line of Champion Brands performance motor oils, chemicals, additives and lubricants, including the company’s new micro sprint racing oils.

Howell EFI (Marine City, MI) is celebrating its 30th anniversary this year.

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