Jason DiFuccia will be joining 4 Wheel Parts/TAP Worldwide LLC as senior marketing director, transitioning into the role in the coming weeks. As such, DiFuccia will lead the centralized marketing department for Transamerican Auto Parts, establishing marketing strategies for the organization and cultivating the 4 Wheel Parts brand globally.
He will lead a team comprised of TAP directors Brent Goegebuer (advertising and events), Joey DiGiovanni (creative marketing and partnerships) and Judd Kuehling (retention marketing). In addition, DiFuccia will be responsible for driving collaborative, cross-functional work across the TAP product design and manufacturing division.
DiFuccia joins Transamerican Auto Parts from parent company Polaris Industries, where he has spent the last 17 years in a variety of leadership roles, including director of marketing for Polaris Off-Road Vehicles and, most recently, program director for the company’s Factory Choice initiative.