Priority Tire Outlet has launched a new website offering direct-to-consumer discount tires, along with free shipping to the 48 contiguous states.

“We’ve been in the tire industry for over 14 years and now can offer wholesale prices on new tires directly to consumers on our website,” company President Dimitri Chernyak said.

The company started as Best Used Tires and expanded into the new tire business. It split into two in March with the launch of Priority Tire Outlet for the new-tire side of the business, selling via e-commerce outlets, including eBay.

Priority’s primary warehouse is in Allentown, PA, with a secondary warehouse in Grand Prairie, TX, and other connected warehouses around the country.

The website offers a variety of brands, including Firestone, Goodyear and BFGoodrich. Consumers shop by vehicle, size, brand, performance, type and season. Prices do not include installation. All online tire orders received before noon (Eastern time) are shipped via FedEx the same day, and orders received after noon are shipped the next day.