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New Brand Manager For Wix Filters

Wix Filters has promoted Mike Lerch to brand manager, responsible for the strategic planning, development, and implementation of the marketing communications and promotional program for the Wix Filters brand. Lerch replaces Jennifer Gibson, who now serves as key account manager for O’Reilly Auto Parts.

Lerch is transitioning from district sales manager, a role he has held since 2015. He also was a national district sales trainer for the Wix team, responsible for onboarding and training new district sales managers.

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