Mudlick Mail (Acworth, GA) — a direct marketing services business that does business in the automotive service market, among others — has acquired Muscle Up Marketing, a full-service marketing firm in Alpharetta, GA that specializes in serving the fitness and health and wellness industry.
In addition to expanding Mudlick’s services into a new market, the combination enhances the digital services offered to clients. Muscle Up offers a range of digital services to reach customers across a variety of channels, including social media management, text-message marketing and mobile geo-targeting.
Muscle Up’s digital expertise is seen as complementary to Mudlick’s data-driven technology. According to Mudlick, this upgraded platform will allow it to better help clients make informed buying decisions based on response rates and predictive analytics. It also will illustrate key performance indicators and tie in call-tracking information and market penetration reports.
“Clients can visually track and analyze the success of their direct mail campaigns,” Mudlick says. “In addition, the platform will include a web-to-print portal, allowing clients to print direct mail postcards, business cards or store banners themselves.”
Muscle Up’s founder and president, Jon Butts, will remain with the business while maintaining a “meaningful ownership stake” in the combined company. Financial terms of the transaction were not disclosed.