Mitchell 1 (Poway, CA) has added text messaging features to its Manager SE shop management system and SocialCRM shop marketing products. The new feature in SocialCRM gives shops the option of using automated text messages to remind customers about upcoming appointments, as well as to send thank you notes after the appointment, along with invitations and links to write reviews about the shop.

Version 7.5 of Manager SE includes a “Message Center” option with integrated two-way texting. Shops have the choice of building their own text templates for orders, appointments and revisions, or writing “on-the-fly” text messages to customers, when needed.

An additional enhancement in Version 7.5 of Manager SE is built-in oil change sticker printing, allowing users to customize and manage the process inside Manager SE — from printing the sticker through setting a customer’s next appointment.