Midas Promotes Will Helton To VP/GM

Midas has promoted Will Helton, most recently division vice president of the central U.S. and Canada regions, to vice president and general manager. He’s responsible for the development of strategic, operational and organizational support for the brand, as well as focusing on growth.

Helton joined Midas last January after nearly 16 years with Bridgestone in various roles. He started as a college intern and moved up from store manager to region manager, responsible for Firestone Complete Auto Care locations in central and southern Texas.

“Over the last two years, we have seen the value that Will brings to the organization, and we are excited to work alongside of him, our leadership team and our franchisees to take Midas to the next level,” said Brant Wilson, president and chief operating officer of franchise operations for TBC Corp., parent company of Midas. “His operational expertise, leadership experience and knowledge of the industry has been, and will continue to be, beneficial to our organization.”

Midas has 2,100 franchised, licensed and company-owned shops in 14 countries — nearly 1,200 of which are in the United States and Canada.