The collision repair equipment company Spanesi Americas has added Savas Communications Principal Jim Savas as a marketing consultant to develop and execute Spanesi Americas’ 2023 marketing strategy.
Savas is an automotive media veteran who has championed such brands as Hot Rod, Motor Trend and National Speed Sports News. He also led ABRN, Motor Age and Aftermarket Business for 14 years.
“I’m very excited to join the Spanesi team,” Savas said. “As a global company, we’ve made the decision to be digitally focused on our marketing in 2023 and beyond. Looking forward to working with our media partners and executing our strategy.”
Timothy Morgan, COO of Spanesi Americas, said: “I am so excited to move forward with this plan. Having worked well with Jim in media for almost 20 years, and now having him on my side is huge. Over the last 12 months, I have looked at our ROI on all marketing aspects and feel this direction will move Spanesi Americas forward for the next 10 years at least. Just completing our 10-year anniversary of the ‘Spanesi Americas’ project, we are in a position to gain more market share with our global brand.”