LTA Manufacturing (Ottawa, KS) has announced marketing and communications professional Jeff Lacina as its new director of marketing. Lacina is responsible for determining and implementing the company’s marketing strategies, including producing literature, overseeing the website and its development, coordinating advertising, attending trade shows, maintaining industry relations, and brand management for all LTA brands. Lacina also manages social media for all of the brands, as well as direct dealer communications and support programs.
Lacina began his career in 1988 working in public relations, eventually holding positions as an editor, senior writer, account manager, public relations manager, advertising copywriter, and marketing director and manager for various companies. Most recently, he was race director for the Great Lakes region of the World Racing League and also led his own firm, Lacina Group Marketing & Communications.