Longtime Tire Industry Exec Retires

Steve True, a longtime tire industry executive, has announced his retirement. True most recently was vice president of sales – auto dealer channel for American Tire Distributors (ATD). He has been with ATD for more than 10 years.

His background includes 22 years in sales and marketing management with The Goodyear Tire & Rubber Company, as well as time as a sales director for OEConnection developing a customer base of tire distributors.