Bertram Capital has made an investment in Left Lane Auto, a tire retail and automotive service platform with more than 75 locations across 18 states.
Champaign, IL-based Left Lane has completed more than 20 acquisitions since 2021. The company is focused on building a national platform by partnering with regional operators and delivering differentiated service to its customers. This includes Gipson’s Tire & Auto, Modica Bros. Tire & Wheel Center and Clark Warehouse Tire & Auto locations.
This comes as Left Lane is pursuing acquisition opportunities to expand its geographic footprint and bring additional operators into the platform.
Parham Parastaran, CEO and founder of Left Lane, said the partnership with Bertram Capital comes at a pivotal time.
“Our strategy is rooted in preserving each acquired brand’s identity, heritage and people while providing the capital, technology and operational support intended to help drive growth,” Parastaran stated. “Bertram shares our vision, and the combination of their commitment to scaling our business and the capabilities of Bertram Labs make them the ideal partner to help us scale.”
Left Lane marks Bertram’s fourth platform investment in Fund V. Terms of the transaction were not disclosed.
“Left Lane has established a compelling foundation in the tire and automotive-service market,” commented Tom Beerle, partner at Bertram. “The company embodies the characteristics we seek in a Bertram investment: a large and attractive market opportunity, strong customer loyalty, an experienced management team and a culture centered on operational excellence.
“We are excited to partner with Parham Parastaran, Jeff Beasley, Derek Dimke, Bob Schimmel and the broader Left Lane team, and seek to accelerate growth, invest in technology and continue building a differentiated national platform. We also see significant opportunities for Bertram Labs to enhance customer acquisition, digital engagement and marketing effectiveness.”
Bertram is a private equity firm targeting investments in lower middle-market companies.
Bertram Labs works across Bertram Capital’s investment portfolio, providing engineers and software developers, website designers and graphic artists, e-commerce and inventory integration expertise, and more.
