The direct marketing agency Mudlick Marketing (Kennesaw, GA) has promoted Zenon Olbrys to CEO and announced Mudlick founder Tim Ross as the company’s president. Olbrys joined Mudlick in 2018 as its CFO.

In his new role, Olbrys will focus on strategic direction and new initiatives, including the development of new technology, while Ross will have a “renewed focus on innovation and customer relationships,” according to a Nov. 19 announcement from the company.

In related news, Mudlick has added Nelson Rodenmayer, a direct mail industry veteran, as its senior vice president of sales. Rodenmayer has more than 30 years of advertising and marketing experience, including two decades leading sales and marketing at Valassis Inc.