Kukui Corp. (Roseville, CA) has announced Luke Kusher as its vice president of strategic partnerships. Kusher comes to Kukui from MechcanicNet, where he led its business development efforts for over 15 years.

The company also has expanded its marketing team in support of new product initiatives with the addition of Rick Sage as director of marketing and creative services. Sage brings over a decade of marketing and branding expertise, most recently as vice president of marketing and brand strategy with Honest1 Auto Care.

Kukui also has announced the additions of Karl Coleman — a 20-year sales veteran with both MechanicNet and Mitchell1 — as a regional sales manager and Connor Tracy — who spent over 15 years as a store manager with Firestone Complete Auto Care, Sears, O’Reilly Auto Parts and others — as a regional sales manager.

In related news, Kukui has launched a number of new components of its All-in-One Success Platform, including …
• Kukui Connect for two-way business messaging.
• Kukui Shop Videos, which are designed to increase a shop’s search engine optimization and customer engagement.
• Advanced Customer Reports.
• Follow-Up Version 2.
• A new email marketing tool.