TBC Corp. has designated the Independent Tire Dealers Group (ITDG) as the exclusive vendor of the Eldorado tire brand across the United States and Canada.
As such, ITDG will manage the full portfolio of Eldorado passenger and light-truck tires to provide streamlined access, consistent supply and expanded support to its members across North America.
Founded in 1994, ITDG is a member-owned buying group representing 1,300 independent tire and service locations in North America. It provides members with access to competitive pricing, marketing support, strategic partnerships and exclusive programs designed to help level the playing field for independent dealers.
“Eldorado began as a private brand tire for a member-owned buying group out of Pennsylvania in 1966. Its history and reputation make it a great fit for the member-owned dealer network at ITDG,” said Jason Rook, president and CEO of ITDG. “Our partnership with TBC Corp. provides exclusive access to the Eldorado brand and strengthens our position in the market to help ensure independent dealers remain competitive and well-supported.”
Peter Greenberg, president of City Tire and ITDG chairman of the board, added: “TBC has been a key partner of our company for many years with their network of regional distribution centers and ability to efficiently distribute a variety of tires at competitive price. With the exclusive Eldorado brand, now ITDG members have an unprecedented factory-direct option with warehouse fill-ins on a well-established product. It’s a win-win for every member of our buying group.”
