HG AutoTech/Hoops & Gears, which creates software packages for tire dealers and mechanical repair shops, has added Matthew Peters as director of business development.
Peters is focused on expanding the company’s presence within the automotive and tire industries by developing strategic relationships, identifying new business opportunities, and helping dealers leverage technology to improve their operations and drive growth.
Peters brings more than 30 years of automotive and tire industry experience, specifically in automotive technology, business development and dealer relationships.
Most recently, he was a senior business development executive with MOMO Tires America. Peters also has been director of business development at Tread Partners + Flow Digital and a business development manager for Tireweb Marketing.