Goodyear Rolls Out New Tire Buying/Installation Concept

The Goodyear Tire & Rubber Co. (Akron, OH) has launched a new tire-buying and installation service called Roll by Goodyear. Debuting in the Washington, DC area, the program allows customers to shop for tires from their mobile phones, tablets, computers or in person.

Users start their shopping online at or in a local Roll by Goodyear showroom. Once tires are purchased, customers pick from a variety of installation options …
• They can drop off their keys at a Roll by Goodyear showroom;
• Roll by Goodyear can pick up a customer’s vehicle from the location of their choice and bring it back to wherever they are; or
• Users can schedule a mobile installation van to come to where they are and install their tires.

The installation process is accompanied by real-time email or text status updates.