Auto parts manufacturer GMB North America now offers an e-book for repair shops that provides once-a-day exercises to help shops get involved in online marketing. Market Your Shop Online In One Month aims to help shop owners better understand the “why” of each task and how the tasks complement each other, without diving too deep into marketing jargon and theory.
The concept is for shop owners to complete one page of the book each day, read the explanation of the tasks and the benefits associated with it, and decide if that day’s task makes sense for their business. If not, skip it.
The 30 daily exercises include creating a professional email address, setting up Google Analytics and establishing a business Facebook page.
“Our representatives often speak with shop owners who don’t know where to start with online marketing or think they just don’t have the time to do it,” said Sarah Porter, marketing manager at GMB. “We’re always interested in our customers’ success, so this easy, once-a-day workbook is a great way to help shop owners get into basic online marketing without overwhelming them.”