Fullbay, a platform designed to improve the operational efficiency of heavy-duty repair shops, has introduced a new marketing analysis tool, end-to-end analytics, in collaboration with Dieselmatic.
Dieselmatic provides full-service marketing solutions for the commercial repair industry.
End-to-end analytics gives shop owners the ability to track and analyze the origin of their shop revenue to better understand their return on investment for digital marketing activities. The software allows users to compare their digital marketing spend to the revenue earned from those campaigns.
End-to-end analytics combines information from inside of Fullbay and directly incorporates it into Dieselmatic’s dashboard to make the connection between a marketing campaign spend, new customer acquisition and revenue generated from service orders.