Fram Labeling Emphasizes Recycling

The Trico Group (Rochester Hills, MI) has announced that Fram filtration products has joined the How2Recycle program to help customers recycle specific products and packaging more accurately. A label printed on packaging for Fram’s Extra Guard, Tough Guard and Ultra Synthetic oil filters and Fresh Breeze cabin air filter informs customers that the outer box of Fram packaging can be recycled across the United States and Canada.

“Improved packaging sustainability is a core part of our effort to protect our environment,” Kevin O’Dowd, senior vice president of global marketing, said in a Sept. 25 announcement. “This initiative is very important to our company, our direct customers and the motorists who purchase our products.”

Launched in 2012, How2Recycle offers standardized labeling across all packaging types, as well as instructions on packaging recyclability. For more information, visit

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