ExxonMobil has entered into a joint venture with Tencent, which operates the communications and social platforms Weixin and QQ; Tuhu, an aftermarket parts and service provider in China; and an undisclosed distribution holding company. The companies are working to establish an integrated car care network in China.
The joint venture plans to grow the Mobil 1 Car Care Outlets network in China and leverage the strength of all partners to provide a branded, digitally enabled comprehensive vehicle maintenance program. The joint venture is expected to launch this spring.