Driven Brands Holdings is appointing Danny Rivera to the newly created role of COO, effective Feb. 20, reporting to CEO Jonathan Fitzpatrick. Driven Brands also is welcoming back Mo Khalid, who will succeed Rivera in the role of executive vice president and group president – maintenance, leading both Take 5 Quick Lube and Meineke.
Rivera has more than 20 years of experience in the consumer and retail industry, most recently as executive vice president and group president – maintenance. Earlier roles include chief information officer and president of Meineke. Prior to joining Driven Brands in 2012, he served in a variety of leadership roles at AutoNation, Burger King, General Electric and Motorola.
Khalid is joining Driven Brands from Great Wolf Resorts, where he was senior vice president of field operations. His career has included time as the vice president and COO of Meineke at Driven Brands.