DMA Sales LLC (Tabor City, NC) has acquired all the assets of Apex, NC-based Sentinel Products International (SPI), a supplier of gas spring lifts for automotive, industrial and specialty markets in North America. Financial terms of the transaction were not disclosed. SPI’s products will now be represented under the DMA operations and marketing umbrella.
“The gas spring lift category provides DMA with additional product diversification, while remaining complementary to our other core product programs,” said John Treece, president and CEO of DMA. “The synergies between our off-shore manufacturing operations will bring benefits to our current and prospective customers as well.”
DMA services the OES, retail, wholesale and e-tail sales channels in the automotive aftermarket. The company serves as the North American operating arm for overseas manufacturing facilities, and is responsible for sales, marketing, customer service, logistics and product development. DMA’s brands include SenSen Shocks & Struts, Speedy Struts, TekMaster Automotive Solutions, Road Pro Heavy Duty Shocks and Goodpoint Brake Wear Sensors.
SPI founder and president Greg Dilloian is joining DMA’s senior management team in the role of executive vice president of sales and marketing. Dilloian will be responsible for leading the company’s strategic sales development across all product categories for the aftermarket channels. He also will lead the integration and expansion of the gas spring lift program.
Dilloian is the former executive vice president of sales and marketing for the Crowne Management Group and ex-president of AVM Industries, a global lift support and actuator business.