The Cooper Tire & Rubber Co.’s “Tread Wisely” program has launched a national tire safety campaign for young drivers with DoSomething.org, a not-for-profit organization focused on young people and social change. The “Pump It Up” campaign — which will be active through Sept. 30 — encourages teens and young adults to learn how to check tire pressure, tread depth and overall tire condition to stay safer on the road.
“We know that young people don’t always prioritize tire safety, so we’ve designed this campaign to combine a significant topic in their world — saving money — with the important topic of tire safety,” said Anne Roman, Cooper’s vice president of communications and public affairs. “Proper tire maintenance can save money in fuel costs and help increase the lifespan of tires.”
Young drivers who sign up and complete the campaign requirements are entered into a drawing to win a $3,000 scholarship.