Convenient Brands Buys Rome Technologies

Jan 24, 2022

Convenient Brands has acquired Rome Technologies of Pasadena, MD. Founded in 1988, Rome provides management software and consultation services to dealer-affiliated and independent auto collision centers in the United States. The company maintains integrations with CDK, Reynolds & Reynolds, Dealerbuilt and other dealer management systems, along with estimating software providers.

Convenient Brands plans to support Rome with additional resources for sales, marketing and product development in addition to a new, integrated payment processing service. Additionally, James Rome was promoted from head of sales to president. Scott Rome has retired but will continue to support James Rome and Convenient Brands in an adviser capacity.

Convenient Brands is a platform of business technology companies that provide enterprise-level software to the automotive repair industry as well as integrated payment processing services. This includes Mainstreet software for auto and flat glass shops

Headquartered in Draper, Utah, Convenient Brands is a portfolio company of the New York-based private investment firm, The Beekman Group.

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