U.S. Auto Parts Network has a new chief marketing officer: Houman Akhavan, who was the company’s vice president of marketing from 2006-‘14. Akhavan also was a consultant to U.S. Auto Parts from 2004-‘05, providing advice and guidance on marketing strategy and website optimization. Prior to rejoining U.S. Auto Parts, Akhavan was the CEO of Growth Rocket, a marketing consulting firm.
Meanwhile, Roger Hoffmann has resigned as the company’s chief technology officer. He had been with the company since 2016. And, David Eisler, the company’s senior vice president and chief legal/administrative officer, will be leaving U.S. Auto Parts later this month. Eisler has been with the company since 2015.