Industry veteran Chris Fairless is now the sales manager of Phoenix-based Daystar Products International. As such, Fairless works directly with major accounts in the United States and Canada, as well as mentors Daystar’s regional sales manager team.
Fairless comes to Daystar with over 30 years of experience in the retail, wholesale, e-commerce, manufacturer rep and manufacturing sectors. He most recently was a regional sales manager for Bestop Inc. His background also includes time as western regional sales manager at Hypertech, director of sales performance for Magnaflow, and owner and president of Fairless Sales & Marketing.
He also has been an active industry volunteer, serving on several SEMA committees and task forces over the past 25 years. Fairless currently serves on the Light Truck Accessory Alliance (LTAA) select committee.
In related news, Daystar has acquired UTV suspension manufacturer HCR Racing.